You might not expect that most car makers would test the upper boundaries of their vehicles' performance the way that Bentley has. Bentley raced its Continental GT in Oulu, Finland on frozen sea ice. The car reached a top speed of 331 km/h, on ice. It's not likely that you'll ever drive that fast, especially in such frigid conditions... but it's rad that you can.
Implications - Businesses who provide consumers with the opportunity to engage in thrilling or exhibitionist activities will appeal to a large clientele. Many consumers today find themselves bored, restless and uninspired; daredevil and action-packed activities can be a simple way for businesses to ease this burden for a large number of clients.