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Global Streetwear Project Series

Urban Outfitters Introduces the New World Wide Brands Program

— February 26, 2019 — Fashion
Retail label Urban Outfitters introduces its latest 'World Wide Brands' program, kicking off the series on February 25th with Indonesia. The project highlights emerging labels every month, spotlighting global streetwear interpretations -- this adopts a broad range of designs including new graphic details to simple traditional denim.

The first drop feature two Indonesian labels, 'Pop Meets Pop' and 'Paradise Youth Club.' Pop Meets Pop is known for its denim expertise alongside bold print details and Paradise Youth Club recognizes classic designs that focus on youth culture. Some highlighting pieces include a translucent waist bag and the '420 indigo' selvedge jeans. Next month, Urban Outfitters plans to continue its World Wide Brands series with Copenhagen's Scandi design translated by Le Fic, Soulland, and Ham Kjobenhavn, with a Canadian range to follow in April.
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