To raise awareness for World First Aid Day, a Toronto agency placed life size decals of a woman at the bottom of stairwells in Cineplex Odeon Theatres. From far away it looks extremely realistic, but once you get close you realize it's just a decal with a strong call to action to take a first aid training course. I've always been afraid of tripping down those stairs in the picture!
Implications - Shock advertising, or better known as 'shockervertising,' is a unique way to grasp the attention of your targets. This relies on the viewer becoming fearful of the ad, which helps to drive the advertising medium's message home.
More Stats +/-
Professional-Level Hair Product Lines
Distorted Office Furniture Designs
100 Gift Ideas for Travelers
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.