To raise awareness for World First Aid Day, a Toronto agency placed life size decals of a woman at the bottom of stairwells in Cineplex Odeon Theatres. From far away it looks extremely realistic, but once you get close you realize it's just a decal with a strong call to action to take a first aid training course. I've always been afraid of tripping down those stairs in the picture!
Implications - Shock advertising, or better known as 'shockervertising,' is a unique way to grasp the attention of your targets. This relies on the viewer becoming fearful of the ad, which helps to drive the advertising medium's message home.
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