Nespresso Will Release the World Explorations Shanghai Lungo
Ellen Smith — January 6, 2021 — Lifestyle
The Lunar New Year is right around the corner, prompting Nespresso to celebrate with a new offering dubbed the World Explorations Shanghai Lungo. Alongside this exciting caffeinated offering, the brand will also be releasing other coffee-related items and branded red packets.
While it's being released in anticipation of the Lunar New Year, this coffee blend was inspired by coffee traditions and coffee cultures on a global scale, specifically drawing inspiration from Yunan, Kenya and Indonesia. According to the brand, this coffee offering boasts a flavor profile that combines fruitiness with fine acidity. These gifting sleeves will only be available for a short period of time in Hong Kong, and are available online and at select stores.
Image Credit: Nespresso
While it's being released in anticipation of the Lunar New Year, this coffee blend was inspired by coffee traditions and coffee cultures on a global scale, specifically drawing inspiration from Yunan, Kenya and Indonesia. According to the brand, this coffee offering boasts a flavor profile that combines fruitiness with fine acidity. These gifting sleeves will only be available for a short period of time in Hong Kong, and are available online and at select stores.
Image Credit: Nespresso
Trend Themes
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Lunar New Year Coffee — Brands can take advantage of festive periods to introduce new blends or flavors that reflect a particular cultural or seasonal occasion.
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Global-inspired Coffee Blends — Coffee brands can draw inspiration from different coffee cultures around the world to create unique and exciting flavor profiles.
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Limited-time Offerings — Creating a sense of urgency and exclusivity with limited-time offerings can generate excitement and demand among customers.
Industry Implications
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Coffee Industry — Coffee brands can differentiate themselves by introducing new and unique blends that draw inspiration from different coffee cultures around the world.
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Food and Beverage Industry — F&B brands can also take advantage of festive periods to introduce new products or flavors that reflect a particular cultural or seasonal occasion and tap into consumers' desire for variety and novelty.
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Retail Industry — Introducing limited-time offerings and exclusive products can generate excitement and demand among customers, leading to increased foot traffic and sales.
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