Fashion often collides with sports, but something like World Cup kids clothing is not as common as styles you'd find for men and women, especially released by big name designers. Taking inspiration from all of the soccer fever that's spreading as a result of the 2014 FIFA World Cup that's now happening in Brazil, Renata the creative director for Curated By and stylist contributor to La Petite Magazine put together a fun photoshoot with her "own classic must haves to show you how to wear something called ‘sport’."
The classics include Adidas sweats, Nike slides, a visor, Marni socks and sunglasses, plus leather shorts and a custom 'Chanel' t-shirt. Although these outfits are shown on kids, they truly are looks that could be sported by women just as well too.
Key Themes Behind This Trend
- World Cup Kids Clothing
- Disruptive innovation opportunity: Design and release stylish sports-inspired clothing specifically for children.
- Fashion-sports Fusion
- Disruptive innovation opportunity: Collaborate with big-name designers to create sports-themed fashion collections for men, women, and children.
- Styling 'sport' Fashion
- Disruptive innovation opportunity: Offer styling services and guides that teach people how to wear sporty clothing in a fashionable way.
Where This Applies
- Children's Fashion
- Disruptive innovation opportunity: Develop a line of trendy and functional clothing specifically tailored for children, inspired by sports.
- Sports Fashion
- Disruptive innovation opportunity: Merge the worlds of fashion and sports by creating high-end sportswear collections that can be worn on and off the field.
- Styling and Fashion Consulting
- Disruptive innovation opportunity: Provide personalized styling services, including tips and advice on how to incorporate sports-inspired fashion into everyday outfits.
