World Cup fever has been spreading around the world since the kick off of the iconic tournament a few weeks ago and its symptoms include a slew of World Cup fans coming out of the woodwork. Mashable writer and creative Max Knoblauch decided to depict some of those fans in his funny series of illustrations.
Some people are true fans, some are temporary and some are new to the soccer scene. Knoblauch comically categorizes the different types of fans, new and old, into different personalities that range from the ‘Alcoholics,’ who use the tournament as an excuse to party, to ‘Mr. Way-too-into-it,’ who is known for obnoxiously showing his team spirit -- even if it's in an inappropriate setting.
What's Driving This Trend
- Humorous Sports Illustrations
- Opportunity for artists and designers to create humorous sports illustrations for various sports events and platforms.
- Categorizing Fan Behaviour Through Illustrations
- Opportunity for sociologists and marketers to categorize fan behaviour through illustrations and use insights to develop marketing strategies.
- Event-specific Fan Engagement
- Opportunity for event planners and brands to engage fans in unique ways by creating event-specific fan experiences that cater to different fan personalities.
Who This Affects Most
- Art and Design
- Artists and designers can utilize funny sports illustrations for various sports events and platforms.
- Sociology and Marketing
- Sociologists and marketers can categorize fan behaviour through illustrations and use insights to develop marketing strategies for various sports events and platforms.
- Event Planning and Branding
- Event planners and brands can engage fans in unique ways by creating event-specific fan experiences that cater to different fan personalities for various sports events.
