If you need a little light reading between matches, this infographic displays historical World Cup facts. Created by social entertainment platform KNCTR, the infographic is particularly timely given we are currently in the midst of the 2014 FIFA World Cup.
From the history of the world cup to the cost of watching, these World Cup facts cover a range of topics. Brazil has won the tournament the most, and according to the infographic are favored to win again as they are the host country. For the first time fans were involved in naming the official balls used, the Brazuca. Brazil also spent three times more money on stadium construction and renovation than South Africa spent in 2010.
Key Themes Behind This Trend
- Historical World Cup Facts
- Opportunity for creating engaging content and infographics around the history and statistics of the World Cup.
- Cost of Watching the World Cup
- Opportunity for businesses to offer affordable ways to watch the World Cup, such as discounted ticket packages or streaming services.
- Fan Engagement in Sports Events
- Opportunity to involve fans in decision-making processes, like naming official balls, to increase their engagement and sense of ownership.
Where This Applies
- Social Entertainment Platforms
- Opportunity for platforms like KNCTR to create more engaging content and experiences around major sports events.
- Sports Hospitality and Tourism
- Opportunity to provide affordable and convenient options for fans to travel and attend the World Cup.
- Sports Merchandise and Memorabilia
- Opportunity to create and market official World Cup merchandise, including official balls named by fans.
