'Coworker.org' is a workplace advocacy platform that helps employees organize and create change. For many employees, it can be difficult to organize a network of people to petition for better pay or better working conditions. This platform makes it easier for employees to gather, organize and ultimately create change in the workplace.
Unlike other social media platforms, Coworker.org is specially designed to give employees a space to advocate for change. The website was started by Michelle Miller and Jess Kutcher as a way to help connect coworkers who share similar interests. The website helps these workers organize a network of like-minded employees to advocate for a specific goal. One of the most successful campaigns to date has been a petition to allow Starbucks employees to show their tattoos instead of hiding them.
The workplace advocacy platform gives employees a tool for attracting attention to important issues and ultimately improving the workplace.