This Website Helps Workers Across Industries Organize
Katherine Pendrill — November 4, 2015 — Social Good
References: coworker.org & fastcompany
'Coworker.org' is a workplace advocacy platform that helps employees organize and create change. For many employees, it can be difficult to organize a network of people to petition for better pay or better working conditions. This platform makes it easier for employees to gather, organize and ultimately create change in the workplace.
Unlike other social media platforms, Coworker.org is specially designed to give employees a space to advocate for change. The website was started by Michelle Miller and Jess Kutcher as a way to help connect coworkers who share similar interests. The website helps these workers organize a network of like-minded employees to advocate for a specific goal. One of the most successful campaigns to date has been a petition to allow Starbucks employees to show their tattoos instead of hiding them.
The workplace advocacy platform gives employees a tool for attracting attention to important issues and ultimately improving the workplace.
Unlike other social media platforms, Coworker.org is specially designed to give employees a space to advocate for change. The website was started by Michelle Miller and Jess Kutcher as a way to help connect coworkers who share similar interests. The website helps these workers organize a network of like-minded employees to advocate for a specific goal. One of the most successful campaigns to date has been a petition to allow Starbucks employees to show their tattoos instead of hiding them.
The workplace advocacy platform gives employees a tool for attracting attention to important issues and ultimately improving the workplace.
Trend Themes
1. Workplace Advocacy - Advocacy platforms like Coworker.org create space for employees to organize and advocate for change in the workplace.
2. Socially-minded Platforms - Platforms like Coworker.org that focus on social impact provide an avenue for employees to direct related change.
3. Employee Networks - The growth of workplace advocacy platforms signals a trend of employees organizing and amplifying their collective may through networks.
Industry Implications
1. Human Resources - Human resources professionals can leverage platforms like Coworker.org to address employee concerns and increase engagement.
2. Digital Platforms - Digital platforms like Coworker.org offer a scalable way for individuals and groups to amplify their voices in causes related to the workplace.
3. Corporate Social Responsibility - The emergence of platforms that support employee advocacy and impact can be leveraged to bolster companies' commitment to corporate social responsibility and create more positive change.
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