To give consumers a little extra motivation to meet their New Year's health goals, El Pollo Loco launched its very first campaign on Tik Tok, called 'Workout While You Wait.'
Through the campaign, the American restaurant chain challenges its customers to get up and move while they wait for their delivery orders. To join the challenge, they can tune into one of the Tik Tok workouts that are shared by the company's partners. @mxchellewx is one such creator, who shows viewers how they can squeeze in a full lower body and abs workout in just a few minutes.
When El Pollo Loco customers enter one of the creator's codes through the app, they'll receive a free Pollo Fit Bowl if they're one of the first to join the challenge.
Image Credit: El Pollo Loco