Sleek Secretarial Shoots

The Working Woman Vogue Mexico Editorial is Professional

The 'Working Woman' Vogue Mexico editorial stars Ford supermodel Alana Zimmer. Tall and lanky, Alana is an editorial dream, sporting business-savvy styles with a glamorous twist. This striking shoot proves that professional garments do not always have to be boring.

This fashion story takes cues from tv hit show Mad Men as it emulates a 1960s secretary vibe. Styled by Vogue's fashion editor Sarah Gore Reeves, Alana exudes strength and femininity, sporting polished hair by Dennis Gots and retro makeup looks by Fredrik Stambro.

With photography by Nagi Sakai and art direction by John Paul Tran, the 'Working Woman' Vogue Mexico editorial is a fashion forward take on office-ready styling. Playing the role of chic career woman, Alan Zimmer is both professional and provocative.

Retro Workplace Fashion
Disruptive innovation opportunity: Creating modern and stylish garments inspired by vintage office attire.
Glamorous Professionalism
Disruptive innovation opportunity: Developing beauty and grooming products that enhance femininity and confidence in the workplace.
Revival of Retro Makeup
Disruptive innovation opportunity: Introducing a line of makeup products that capture the timeless elegance of vintage beauty looks.

Where This Applies

Fashion
Disruptive innovation opportunity: Designing clothing lines that blend professionalism with modern aesthetics.
Beauty and Grooming
Disruptive innovation opportunity: Creating innovative beauty and grooming products tailored to the needs of professional women.
Cosmetics
Disruptive innovation opportunity: Reimagining makeup products and packaging to reflect the allure of retro styles.
SCORE
6.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 97%
Freshness 8%