Han Kjøbenhavn showcases its latest designs for the Spring/Summer 2020 season during Paris Fashion Week recently and it draws strong inspiration from the aesthetics of the working class. The range features traditional fabrication, floral prints, blending contemporary and technical materials together.
The seasonal collection also draws inspiration from retro Danish design languages as well, boasting what the brand's understanding of European union apparel would be in past times. The avant-garde approach of streetwear results in a strong aesthetic of bold silhouettes that allow for some questions in its abstract forms. Davidseen explains that the new collection is meant to tell different narratives with the multiple layers for fans to explore and dive into their own unique interpretation of the designs.
What Makes This Trend Stand Out
- Working-class Fashion
- Opportunity for brands to incorporate traditional fabrication and retro design languages in their collections.
- Floral Prints
- Rising trend to include floral prints in contemporary and technical materials.
- Avant-garde Streetwear
- Opportunity for bold silhouettes and abstract forms in streetwear-inspired fashion.
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to incorporate working-class aesthetics and traditional fabrication in their collections.
- Textile
- Opportunity for textile companies to create contemporary and technical materials with floral prints and blend with traditional fabrication.
- Retail
- Opportunity for retailers to attract urban consumers by offering avant-garde streetwear-inspired fashion with bold silhouettes and abstract forms.
