While the changing room and shower scenes seem a little tense, Work it Out by Philipp Jelenska looks like it was good fun to shoot!
Photographed for Vangardist, this athletic editorial expresses testosterone at its height. Models Martin Pichler and Mario Loncarski partake in a number of workouts and one-on-one fitness challenges that better enhance the definition of their muscles in these photos. Work it Out by Philipp Jelenska achieves a glamorous exposition of exercise.
Key Themes Behind This Trend
- Athletic Competitions
- Opportunity for companies to create events that combine fitness with competition to enhance athleticism.
- Glamorous Exercise
- Opportunity for athletic wear companies to create stylish, yet functional workout clothing.
- Fitness Challenges
- Opportunity for fitness apps to create additional challenges for users to enhance their workouts.
Where This Applies
- Athletic Wear
- Companies can capitalize on creating fashionable and functional athletic wear.
- Event Planning
- Companies can create events that combine fitness and competition for consumers to participate in.
- Fitness Apps
- Companies can develop additional features for their fitness apps that offer users a more competitive and challenging workout experience.
