The Woolrich John Rich and Bros FW 2012 collection is sartorial and ready for the cold. The line features a series of parkas, wools and vests. The curation also features fur hats, scarves and other staples for the bitter weather. The parka series boasts a wide range of colors, from mustard yellow to forest green. The jackets are stylish and functional, with cargo-made, down-filled parkas and trenches. Memorable pieces include a casual cotton blazer, red trousers and an orange parka.
The Woolrich John Rich and Bros company has been producing high quality goods since 1830. WJR&B was founded by John Rich in Plum Run, Pennsylvania. The apparel was sold to local lumberjacks in dire need of wools. The company is now an iconic reminder of American authenticity and quality.
What Makes This Trend Stand Out
- Parka Fashion
- Opportunity to disrupt the fashion industry with innovative parka designs and functionality.
- Winter Accessories
- Potential for innovative winter accessories to enhance style and comfort in cold weather.
- Heritage Brand Revival
- Opportunity to revive heritage brands and tap into the trend of authenticity and quality.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunities in the fashion industry by introducing new parka designs and functionality.
- Accessories
- Innovative winter accessories can disrupt the accessories industry by offering stylish and comfortable options for cold weather.
- Retail
- Reviving heritage brands can disrupt the retail industry by capitalizing on the trend of authenticity and quality.
