Woolrich and Engineered Garments Re-Imagine Archival Silhouettes
References: woolrich & highsnobiety
Woolrich and Engineered Garments work in collaboration once again, introducing a new collection for the Fall/Winter 2018 season. The joint capsule dives into archival pieces by Woolrich and highlights one of its most recognizable pattern designs -- the bright buffalo check. The entire collection is adorned in the re-imagined pattern in vibrant red and black tones.
The highlighting component lies at the textural construction of the pieces -- all of which have been carefully crafted with intricate details. Daiki Suzuki of Engineered Garments fuses traditional materials including "homespun wool, flannel cottons, brown duck canvas, and corduroy." Notably, the use of 'double cloth sateen' is one of the more updated fabric materials. A standout item from the collection is the relaxed cape as it showcases contemporary shapes and traditional patterning.
The highlighting component lies at the textural construction of the pieces -- all of which have been carefully crafted with intricate details. Daiki Suzuki of Engineered Garments fuses traditional materials including "homespun wool, flannel cottons, brown duck canvas, and corduroy." Notably, the use of 'double cloth sateen' is one of the more updated fabric materials. A standout item from the collection is the relaxed cape as it showcases contemporary shapes and traditional patterning.
Trend Themes
1. Archival Revival - There is an opportunity for the fashion industry to embrace archival design and leverage it as a unique selling point in new collections.
2. Textural Textiles - Innovative companies could experiment with adding visually and tactilely interesting textures to classic materials to create new fabrics and designs.
3. Updated Classics - Companies could take classic designs and patterns and re-imagine them in fresh, updated ways to appeal to modern consumers.
Industry Implications
1. Fashion - Apparel companies could explore re-imagining archival silhouettes and patterns to add novelty and uniqueness to their collections.
2. Textiles - There is a chance for textile companies to innovate by creating new materials and fabrics that merge classic and contemporary elements to create something entirely new and unique.
3. Retail - Retailers can explore the opportunity to stock and market collections that celebrate traditional patterns and designs imbued with modern elements to offer a unique shopping experience for consumers.
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