Etched Cartoon Cubes

Wooden Monster Dice by Geoff McFetridge Reuse Old Furniture Wood

It may not be turning garbage into a renewable fuel source, but any recycling is good recycling. Geoff McFetridge, a graphic artist and director, was approached by furniture company e15 to create something out of its leftover furniture wood, and the result are these wooden monster dice.

The wooden monster dice feature caricatures from Geoff McFetridge’s music video for the song Golden Cage by the electro-pop band The Whitest Boy Alive. The cartoon creations are laser etched onto the wooden cubes and are just as endearing in dice form as they are in the music video.

Though originally limited to 200 pieces and only available at Nieve Books and e15 stores, the wooden monster dice can now be found in stock at Singapore’s Surrender store.

Upcycling Furniture
Repurposing furniture scraps to create new products such as wooden dice and reducing waste.
Laser Etched Designs
Laser etching designs onto wooden surfaces, allowing for intricate and unique art pieces.
Limited Edition Products
Creating exclusive and limited edition products for select stores and markets.

Who This Affects Most

Furniture
Opportunity to utilize leftover furniture scraps to create new and unique products.
Art and Design
Incorporating technology such as laser etching to create intricate designs on traditional materials.
Retail
Partnering with larger retailers to exclusively sell limited edition products and drive traffic to stores.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 58%
Activity 45%
Freshness 8%

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