Wood’d is the name of an Italian company that focuses on creating gorgeous accessories for smartphones, tablets and more out of, that's right, wood. Focusing specifically on artisan woodworking skills and techniques, Wood’d produces designs that meld the old with the new in a visually pleasing way. The studio manages to introduce a touch of the art culture in the tech industry.
Founded by brothers Stefano and Andrea Aschieri, Wood’d products are all manufactured in their family factory, which was originally created around toothpick production. Although the business expanded to include more items in the 80s, Wood'd brings a more modern diversity to the company. The brothers state, "We like wood because it’s a living material that never repeats itself. It ages, changes over time and bears the marks of all that it suffers."
What's Driving This Trend
- Artisan Tech Accessories
- Opportunity for artisan craftsmanship to create unique and visually appealing tech accessories using alternative materials like wood.
- Old-meets-new Designs
- Disruptive innovation opportunity to blend traditional woodworking techniques with modern technology, creating unique and stylish products.
- Sustainable Tech Accessories
- Opportunity to prioritize eco-friendly materials like wood, offering consumers alternative choices for their tech accessories.
Who This Affects Most
- Consumer Electronics
- Incorporating artisan designs and alternative materials in the consumer electronics industry can create a niche market for unique tech accessories.
- Fashion and Accessories
- Introducing wood-based tech accessories in the fashion and accessories industry can offer a fresh and sustainable approach to complement personal style.
- Home Decor and Interior Design
- Wooden tech accessories can add a touch of natural elegance to home decor and interior design, providing a blend of functionality and aesthetics.
