A difficult search for an eco-friendly and cruelty-free blazer prompted animal lover Jackie Lutze to create a first-of-its-kind 100% vegan, sustainable and ethical women's workwear brand, which is now being introduced on Kickstarter. Professional fashion for women is often made with silk, wool and cashmere and Jackie Lutze is aiming to offer practical alternatives to bolster any wardrobe with hemp, cotton and more.
Some of the chic styles that are available include the brand's own take on the classic Cigarette Pant, the 100% linen Evanna Dress and the Tencel Button Down Blouse.
Knowing that many consumers will be passionate about building or refreshing their wardrobe with completely vegan-friendly styles, Jackie Lutze is offering money-saving women's workwear wardrobe bundles within its crowdfunding campaign, plus perks for early supporters.
Key Themes Behind This Trend
- Sustainable Workwear
- The rise of sustainable workwear presents opportunities for companies to innovate in the production of cruelty-free and eco-friendly clothing for professionals.
- Ethical Fashion
- The demand for ethical fashion opens up possibilities for businesses to create stylish and cruelty-free options for conscious consumers.
- Plant-based Materials
- The use of plant-based materials, such as hemp and cotton, in women's workwear provides a chance for companies to tap into the growing market of vegan clothing.
Where This Applies
- Fashion
- The fashion industry can explore disruptive innovation opportunities by incorporating sustainable and ethical practices into the production of women's workwear.
- Textile
- The textile industry has the potential to disrupt the market by focusing on the development of plant-based materials that are suitable for women's workwear.
- E-commerce
- The rise of sustainable and ethical fashion creates opportunities for e-commerce platforms to cater to the demand for cruelty-free and eco-friendly women's workwear.
