'Ikemeso' is a Japanese company that rents out handsome men to wipe away women's tears. While crying is largely an unpleasant ordeal, many people find it to be cathartic. This service provides instant companionship for those who need a good cry.
The service works by sending out men to comfort crying women. Each of the men are licensed in therapeutic crying, meaning they are trained to help women feel better after releasing their tears. The service is largely designed for large groups such as offices or business organizations. The idea is that seeing everyone in such a vulnerable state helps to promote communication and empathy.
Although the idea of hiring a handsome man to come and wipe away a women's tears may seem unusual, the service does provide an outlet for people to freely express their emotions.