The female-focused Austrian nutrition brand Women’s Best is set to be launched at The Vitamin Shoppe through an exclusive partnership that will open it up to availability in the US market. The product range will include meal replacement shakes, metabolism supplements, collagen products, pre-workout supplements and BCAAs that are formulated with women's nutrition in mind. The products will be available at all of the brand's 750 stores as well as at Super Supplements stores and online.
CEO of The Vitamin Shoppe Sharon Leite spoke on the launch saying, "The Vitamin Shoppe is thrilled to become the exclusive retail partner of Women's Best in the U.S. This launch brings one of the fastest-growing, most digitally-savvy sports nutrition brands in the world to our lineup of premium health and wellness products. Women's Best is the first company to carve out a strong position as a women's-focused brand in sports nutrition and will bring its innovative and inspiring message and products to our stores. This launch is a unique opportunity to further deliver on The Vitamin Shoppe's promise to help our customers become their best selves, however they define it.”