The 'Women Who Hit Hard' photo shoot in the NY Times is filled with amazing pictures of tennis greats. These women are passionate and powerful, especially when it comes to the sport of tennis.
The images by Dewey Nicks are incredibly done, capturing the essence of the sport and the drive and love that these women have towards it. Tennis is an amazingly athletic sport and it's nice to see women represented as legitimate and hard working athletes.
What Makes This Trend Stand Out
- Women in Sports
- Capturing the essence of powerful women in sports could inspire the next generation of female athletes to push the boundaries and make names for themselves.
- Athletic Empowerment
- Empowering women to take up more sports - especially those that have been traditionally male-dominated - could usher in wave of new athletic voices, creating new leaders and ambassadors.
- Photography and Sports
- The art of capturing athletic beauty can blend sports and photography, adding incredibly artistic and creative interpretations of athleticism and sports.
Sectors Adopting This
- Sports
- Creating more spaces, opportunities, and resources for women to excel in various sports is a perfect opportunity for various companies to support female talent and push the industry forward.
- Photography
- Partnering with different sports organizations to create new, compelling photographic essays and shoots can catapult both sports and photography to new heights of artistic and athletic expression.
- Mental and Physical Wellness
- Enabling more women to access sports can make an enormous impact on their overall mental and physical well-being, carving a new frontier for health and wellness companies.
