Luxe Leather Bicycles

The WLWC Crocodile-Wrapped Fixie Boasts a Ton of Texture

Designers have tackled the bicycle to make it more efficient, good-looking and modern, yet the WLWC Crocodile-Wrapped Fixie is perhaps one of the first that endeavors to make it look luxurious. Although there are some very expensive bikes out there, this is one of the first (if not the first) that focuses on the price tag by highlighting the type of materials used.

Wrapped in black leather, the WLWC Crocodile-Wrapped Fixie is released hot on the heels of the French artisan brand's crocodile-covered skateboard. Taking sporty products and elevating them to a slightly impractical level, Watch Life With Curiosity is encouraging people to look at their everyday objects with fresh eyes. Four crocodile skins (aged eight to 10 years) were used to clad the frame, handlebar, saddle, handle brakes and footrests.

Luxurious Materials for Everyday Products
Designing everyday objects with typically luxurious materials, such as crocodile skin, for a unique and elevated experience.
Unique Aesthetics
Designing products that stand out with uniquely luxurious aesthetics, such as leather and animal skins.
Price as a Design Feature
Designing products with a focus on the price tag by highlighting the type of materials used.

Who This Affects Most

Luxury Goods
Opportunities to incorporate luxurious materials and design into everyday products like bicycles and skateboards.
Sporting Goods
Designing sporty products with unique and luxurious aesthetics for added appeal and exclusivity.
Fashion
Opportunities to cross-design products with fashion, such as incorporating leather and animal skins into bicycles and skateboards.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 97%
Freshness 8%

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