Mr. Jones Creates Timepieces With Words of Wisdom

 - Jul 1, 2009   Updated: Jun 22 2011
References: mrjoneswatches
Cult timepiece company Mr. Jones Watches has been creating some truly one-of-a-kind tickers. Not only does the wrist wear tell time, but it also comes with neat little messages neatly designed by Crispin Jones.

For example, The Accurate watch says, “Remember you will die” as the minute and hour hands, and The Mantra highlights five minutes that reads, “You are blessed.”

These aren't like your ordinary watches.

Implications - Companies that produce conventional pieces like watches now have to come up with inventive ways to capture the market. By re-creating their products to be funny while still maintaining practicality, the company manages to captivate new and current target audiences. Additionally, adding humor helps to show that the company is not just about the money but rather the customer's enjoyment.