Birthday Cake Protectors

Wishsaver Keeps Birthday Cake Safe & Tradition Alive

Wishsaver is a candle holder ring that's designed to sit on top of a birthday cake and it puts a protective shield between the treat and the birthday person who will be blowing out the candles. Blowing out candles on a cake is said to increases bacteria by over 1,000% and people are realizing that this beloved tradition is unhygienic. Still, they are seeking safe ways to celebrate and keep favorite rituals alive and Wishsaver provides just the solution.

Created by a trio of entrepreneurial dads, the protective product easily adheres to the top of virtually any container for store-bought cakes, including plastic cake domes and rectangular sheet cake containers and cardboard boxes. The patent-pending design allows for up to 23 candles of different sizes to be added.

Hygienic Celebrations
The Wishsaver product reflects a trend towards maintaining traditions while prioritizing hygiene and safety.
Innovative Candle Holders
The Wishsaver product creates an opportunity for innovative candle holder designs that prioritize safety and hygiene.
Customizable Cake Protectors
The Wishsaver product's patent-pending design allows for versatile, customizable cake protector options for various cake sizes and shapes.

Industries Being Reshaped

Food Packaging Industry
Companies in the food packaging industry can explore innovative designs for cake packaging that prioritize safety and hygiene, such as integrating protective candle holders into their products.
Event Planning Industry
Event planners can offer hygiene and safety as a key feature for their events by incorporating products like Wishsaver into their packages.
Cake Decorating Industry
Cake decorators can incorporate customizable cake protectors into their designs, offering clients the option for personalized, celebratory designs that prioritize safety and hygiene.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 81%
Activity 87%
Freshness 10%