Wish-Friendly Chocolate Treats

The 'Wishoco' Chocolate Wishbone Encourages Sharing

The 'Wishoco' chocolate wishbone has been created by Louis Richard Marschal as a playful treat that's focused on wishes and sharing. The chocolate is characterized by its wishbone-shaped form that encourages a person to break it into two portions with a friend for each of them to enjoy. The form of the chocolate treat means that one person will receive a bit of extra chocolate over the other, while also providing them with their wish, according to lore.

The 'Wishoco' chocolate wishbone won't create the same amount of snap as a conventional wishbone, but provides an edible treat that's perfect for enjoyment with a friend. The chocolate is capable of being formed in dark or white chocolate varieties.

Playful Chocolate Treats
Opportunity for chocolate companies to create playful, interactive treats that encourage sharing and connection.
Personalized Chocolate Shapes
Innovative chocolate product design that gives customers a unique, personalized experience.
Superstition-inspired Food Products
Potential for brands to leverage superstitions and legends in creative food product designs.

Industries Being Reshaped

Food and Beverage Industry
Opportunity for food and beverage companies to create unique products that encourage socializing and connection.
Confectionery Industry
Innovative chocolate product designs represent an opportunity for growth in the candy and confectionery market.
Specialty Food Products Industry
Potential for specialty food brands to leverage unique ingredients and innovative product designs to stand out in the market.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 42%
Freshness 14%