Xbox is helping to make the future of gaming more sustainable with all-new gaming controllers that are made with a portion of recycled resins. The new pair of controllers are as reliable as ever yet they boast eco-friendly designs that help to repurpose materials like automotive headlight covers, plastic water jugs and CDs.
There's the high-energy Electric Volt colorway, which takes aesthetic cues from athletic wear and sneaker design, as well as the streetwear-inspired Daystrike Camo, the first Xbox controller to be decked with textured grips all over the bumpers.
These sustainable wireless controllers are being introduced this spring and they set themselves apart as the first Xbox hardware products made with post-consumer recycled resins. With these controllers, the brand is demonstrating its commitment to waste reduction and recycling.
Key Themes Behind This Trend
- Sustainable Gaming
- The trend is towards sustainability in gaming controllers and accessories made with recycled materials, opening up opportunities for eco-friendly gaming accessories
- Post-consumer Recycled Products
- The trend is towards the use of post-consumer recycled materials for products which highlights the opportunities for innovative business models designed to tackle the huge problem of waste in our world
- Sustainable Design
- The trend is towards sustainable design in gaming controllers, which presents new opportunities to develop eco-friendly gaming accessories using alternative and recycled materials.
Where This Applies
- Gaming Hardware Industry
- The gaming hardware industry could take advantage of this trend by creating their own line of eco-friendly gaming products using recycled materials to satisfy the demands of environmentally conscious consumers
- Recycling Industry
- The recycling industry can capitalize on the trend by investing in technology that can process recycled materials in such a way that they can be reused in creating high-quality products, thereby creating new opportunities for businesses that specialize in material upcycling
- Sustainable Product Design and Manufacturing Industry
- Sustainable product design and manufacturing industry can take advantage of creating eco-friendly products including gaming controllers, household appliances, and other products made using eco-friendly materials, reducing both production costs and carbon footprint
