Esqape's L8R shades are a fresh take on nostalgic wireframe eyewear. The gold-rimmed sunglasses stay true to the e-retailer's edgy aesthetic and are available in three bold colors -- a bright pink, a green and a violet with gradient glass.
In addition to its club kid-inspired apparel and wireframe eyewear, Esqape also shares curated playlists on its website, setting itself apart from similar fast fashion retailers. The lifestyle-focused brand targets Millennials with an appreciation for nostalgia and reinterprets 90s eyewear in a fresh way.
Moving away from recent micro sunglasses silhouettes, Esqape opts for a boxier, oversized shape that is accented nickel framing across the brow ridge and tinted prism flash-coated glass that boasts uv protection and a scratch-resistant design.
Key Themes Behind This Trend
- Nostalgic Wireframe Eyewear
- Esqape's L8R shades provide a fresh take on 90s eyewear, catering to Millennials with an appreciation for nostalgia.
- Bold Colored Eyewear
- Esqape's L8R shades come in three bold colors, offering a unique choice for fashion-forward individuals.
- Curated Lifestyle Brands
- Esqape stands out from fast fashion retailers by curating playlists on their website, appealing to Millennials seeking a complete lifestyle experience.
Where This Applies
- Fashion Retail
- Fashion retailers can explore the demand for nostalgic eyewear and introduce bold colored options to attract trendy consumers.
- Eyewear Manufacturing
- Eyewear manufacturers can incorporate boxier, oversized shapes and metallic accents into their designs to capitalize on the trend of nostalgic wireframe eyewear.
- Online Retail
- Online retailers can learn from Esqape's example and curate lifestyle experiences on their websites to provide value beyond just products.
