Dr. Martens introduces its 'Wintergrip' pack for Fall/Winter 2018, designed to combat the terrain that comes with the colder seasons. The collection is comprised of signature silhouettes including the 'classic 1460 8-Eye' boots, the '2976 Chelsea' boots, the '1460 Kolbert,' the '2976 Alyson,' and the '8053.' Notably, all of the uppers are elevated with a 'Snowplow' construction -- this means that it is informed with water-repellent leather.
This material also repels salt grit that is often found on the ground during the snowy season. The silhouettes are lined with fleece for warm and comfortable elements -- it also sits on top of the high-performing Wintergrip sole to prevent slips. The colorway options for the rugged designs highlight black, dark brown, and 'Cocoa.'
Why This Trend Is Growing
- Water-repellent Leather
- Disruption opportunity: Develop alternative materials with even better water-repellent properties.
- Fleece-lined Footwear
- Disruption opportunity: Create innovative linings for footwear that provide superior insulation and comfort.
- Slip-resistant Soles
- Disruption opportunity: Invent new sole technologies that offer superior grip on slippery surfaces.
Industries Being Reshaped
- Footwear Manufacturing
- Disruption opportunity: Incorporate advanced materials and technologies into footwear manufacturing processes.
- Textile Industry
- Disruption opportunity: Develop new fabrics with enhanced water-repellent and insulating properties.
- Outdoor Recreation
- Disruption opportunity: Create innovative outdoor gear and equipment designed for extreme weather conditions.
