Dr. Marten's Wintergrip Pack Prepares for Winter Conditions
Dr. Martens introduces its 'Wintergrip' pack for Fall/Winter 2018, designed to combat the terrain that comes with the colder seasons. The collection is comprised of signature silhouettes including the 'classic 1460 8-Eye' boots, the '2976 Chelsea' boots, the '1460 Kolbert,' the '2976 Alyson,' and the '8053.' Notably, all of the uppers are elevated with a 'Snowplow' construction -- this means that it is informed with water-repellent leather.
This material also repels salt grit that is often found on the ground during the snowy season. The silhouettes are lined with fleece for warm and comfortable elements -- it also sits on top of the high-performing Wintergrip sole to prevent slips. The colorway options for the rugged designs highlight black, dark brown, and 'Cocoa.'
This material also repels salt grit that is often found on the ground during the snowy season. The silhouettes are lined with fleece for warm and comfortable elements -- it also sits on top of the high-performing Wintergrip sole to prevent slips. The colorway options for the rugged designs highlight black, dark brown, and 'Cocoa.'
Trend Themes
1. Water-repellent Leather - Disruption opportunity: Develop alternative materials with even better water-repellent properties.
2. Fleece-lined Footwear - Disruption opportunity: Create innovative linings for footwear that provide superior insulation and comfort.
3. Slip-resistant Soles - Disruption opportunity: Invent new sole technologies that offer superior grip on slippery surfaces.
Industry Implications
1. Footwear Manufacturing - Disruption opportunity: Incorporate advanced materials and technologies into footwear manufacturing processes.
2. Textile Industry - Disruption opportunity: Develop new fabrics with enhanced water-repellent and insulating properties.
3. Outdoor Recreation - Disruption opportunity: Create innovative outdoor gear and equipment designed for extreme weather conditions.
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