In addition to the stereotypical pursuits of hockey and curling, Canadians are fashionable; just look at the Wings + Horns SS 2011 collection if you need some proof.
The Wings + Horns SS 2011 collection will make the average guy look like the epitome of a sharp-dressed man. The clothes aren't formal, but they aren't too casual either, with an array of chinos, Oxford shirts in bold colors, dungaree short-sleeve tees, cardigans and plaid shirts.
Wings + Horns continues to pump out clothing that’s both stylish and of high quality. The new collection is currently available for purchase online and in stores.
Key Themes Behind This Trend
- Canadian Streetwear
- The rise of Canadian Streetwear is a disruptive innovation opportunity for the fashion industry to explore the untapped market in Canada.
- High-quality Casualwear
- The emergence of high-quality casualwear as a trend provides a disruptive innovation opportunity for the fashion industry to create new fashion styles.
- Oxford Shirts in Bold Colors
- The trend of Oxford Shirts in Bold Colors presents a disruptive innovation opportunity for the textile industry to create more sustainable and durable materials with bold and vibrant colors.
Where This Applies
- Fashion Industry
- The fashion industry can leverage the Canadian Streetwear trend and High-Quality Casualwear trend to create new and diverse fashion styles.
- Textile Industry
- The textile industry can leverage the trend of Oxford Shirts in Bold Colors to innovate and design new types of durable and vibrant fabrics.
- Retail Industry
- The retail industry can benefit from the Canadian Streetwear trend and the Wings + Horns SS 2011 collection by offering the latest fashion styles in stores and online.
