Big news! An Indiana wine will be given away as Oscar swag. Yawn. More big news: the wine is called Slender and has no sugar, no calories, no carbs, no fatâ€"and of course, cynics will say, no taste.
Slender wine is made with a natural sweetener, which has a registered trademark, so how can it be natural? Confused, I am, young Skywalker. Zerose is the â€œnaturalâ€ sweetener.
Implications - Consumers want to maintain their weight while still indulging in their favorite foods. Products that offer both taste and a health factor are appealing to customers who don't want to give up either one. Developing items that incorporate these two elements could help a company grow its number of shoppers.
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