When people talk about wine pairing, it is typically in the context of cheese. This infographic, however, explains which wines go best with a different kind of food -- Halloween candy. From Vivino, 'The Candy and Wine Match Maker' is a "Halloween survival guide for grown-ups."
The seasonal guide covers every type of vino from dry whites to bold reds and everything in between. It also includes popular candy bars and other candies often found in a trick-or-treating bag. This includes Wonka Nerds, Maynard Sour Patch Kids and Hershey milk chocolate.
The wine pairing chart will come in handy whether you are sneaking some of your kid's candy or looking for a beverage to go with your own treats.
Key Themes Behind This Trend
- Wine Pairing Infographics
- Wine pairing infographics are a disruptive innovation opportunity for wineries and food bloggers to provide value to their audience.
- Alcohol and Candy Combinations
- Alcoholic candy combinations are a disruptive innovation opportunity for confectionery and alcohol industries to create unique products that cater to the evolving tastes of millennials.
- Holiday Survival Guides
- Holiday survival guides like Vivino's Candy and Wine Match Maker are a disruptive innovation opportunity for online retailers and influencers to create engaging content that addresses seasonal needs.
Where This Applies
- Confectionery Industry
- The confectionery industry can leverage the trend of alcoholic candy combinations to create innovative products that appeal to the millennial market.
- Wine Industry
- Wineries and wine bloggers can capitalize on the trend of wine pairing infographics as a way to provide valuable information to consumers.
- Online Retail Industry
- The success of holiday survival guides presents an innovative platform for online retailers and influencers to address seasonal needs and provide value to consumers.
