Ralph Lauren has unveiled a new form of window shopping. Thanks to a 78 inch touchscreen, you can browse Ralph Lauren's merchandise and order directly from the window. If you place an order, you will be contacted via email within 24 hours to provide your payment information.
Implications - This 24-hour interactive store display combines the appeal of online shopping and the sensory experience of in-store shopping. The wide-screen monitor sits happily outside of Ralph Lauren's main London store, fitting right in line with the luxurious company's branding of cutting-edge creativity. Ultimately, this piece represents literal window shopping that will usher in a generation of completely new retail experiences.