Willmott's Ghost opens a new location in Seattle and the restaurant is taking up space in 'The Spheres' which is a name that refers to "a trio of plant-filled glass orbs completed at retail giant Amazon's Downtown campus."
The establishment is open to the public and it will undoubtedly be a popular destination with people who want to affiliate themselves and are interested in Amazon's ventures and growth as a brand. The architects who partook in the development of the new Willmott's Ghost location are affiliated with Heliotrope Architects. In addition, the beautiful and artistic interior has been conceived by Price Erickson. The aesthetic lends itself to a colorful, pastel palette that takes design cues from the art deco movement.
What's Driving This Trend
- In-orb Restaurant Locations
- As more corporations build large office buildings, consider opportunities to install unique dining experiences in the buildings themselves.
- Branded Affiliation
- Create branded experiences for customers by affiliating with corporate giants through partnerships.
- Art-deco Aesthetics
- Leverage the art deco movement with colorful and pastel hues in restaurant interior design.
Who This Affects Most
- Real Estate
- Develop unique dining experiences that take advantage of large office buildings.
- Hospitality
- Create branded affiliation experiences with corporate giants like Amazon to attract visitors.
- Interior Design
- Lease creative space to install visually striking restaurant spaces with pastel hues and art deco-inspired interior design.
