The announcement of the 'Jem' live action movie has everyone in the fashion industry looking to the '80s for inspiration and the Wildfox Couture Pre-Fall 2014 collection hones in on one iconic retro franchise: 'Rainbow Brite.' Ultra feminine and full of bright colors, this character is easily embraced by women of today since many are already playing with youthful pastel hair hues and more.
Starring models Ali and Grace, the Wildfox Couture Pre-Fall 2014 lookbook is titled 'Rainbow Dreams Girls.' Their pink and blue hair is complemented by rainbow-hued accessories, pastel tops and lightweight sweaters. Lounging in a light-filled loft with a single rolling rack of clothes and a big bed to lie down in, the beauties will be the envy of many.
Why This Trend Is Growing
- 80s Fashion Revival
- Opportunity for fashion brands to create collections inspired by iconic retro franchises like Rainbow Brite.
- Youthful Pastel Hair
- Potential for hair salons to offer pastel hair dyeing services to meet the demand of women who want to embrace playful and colorful hair hues.
- Colorful Accessories
- Possibility for accessory brands to design and produce rainbow-hued accessories to cater to the trend towards bright and vibrant fashion.
Industries Being Reshaped
- Fashion
- Fashion brands can take advantage of the 80s fashion revival trend by creating collections inspired by iconic retro franchises like Rainbow Brite.
- Hair Salon
- Hair salons can capitalize on the youthful pastel hair trend by offering pastel hair dyeing services to meet the demand of women who want to embrace playful and colorful hair hues.
- Accessories
- Accessory brands have the opportunity to cater to the trend towards bright and vibrant fashion by designing and producing rainbow-hued accessories.
