PUMA works in collaboration with New York-based designer and artist Sue Tsai on the new Wildflowers collection. The range feature signature PUMA silhouettes created in Tsai's design aesthetics. It includes the classic Basket sneakers, the Cali sneakers, and the Nova sneakers -- it is also accompanied by some streetwear and sportswear designed for women.
The main design element highlights floral prints, showcasing blooding cherry blossoms and lotus flowers on top of a busy camouflage base, which makes for what is described as "delicate and powerful." In addition to the collection, there is also a Wildflowers exhibit in Los Angeles to display the collaborative pieces along with Tsai's artworks. The gallery is two stories, with the first floor displaying paintings and the second floor transformed to an immersive Asian themed garden.