Toronto-based Wild North Flowers is an artisan florist specializing in opulent fresh and dry flower arrangements. The brand is not only offering contactless pick-up and delivery options for consumers during the ongoing COVID-19 pandemic but is also hosting virtual tutorial sessions including flower arranging and DIY dried wreath workshops.
Each workshop requires consumers to purchase a kit that is conveniently delivered to one's door. Featuring all the supplies one needs to create their very own Joelle Dried Wreath -- a combination of beige, white, pale pink and gold details -- the kit includes a metal loop and dried flowers inside.
Moreover, each Wild North Flowers workshop teaches participants how to understand their dried elements and tools, how to create a wreath from background to foreground, how to achieve visual balance and how to layer textures and create movement.
What's Driving This Trend
- Virtual Flower Arranging Classes
- Opportunity for florists and other experts to offer virtual classes and workshops to customers who want to become more skilled in the area.
- DIY Flower Arrangement Kits
- Opportunity for florists and other experts to offer DIY kits to customers who want to create their unique flower arrangements at home.
- Contactless Delivery Services
- Opportunity for businesses to offer contactless delivery services to customers to ensure their safety during the COVID-19 pandemic.
Who This Affects Most
- Flower Arrangement Industry
- Industry experts and florists can leverage virtual classes and DIY kits to increase customer engagement and sales.
- E-commerce Industry
- Opportunity for e-commerce businesses to offer DIY kits and contactless delivery services to customers interested in DIY flower arrangements.
- Home Decor Industry
- Opportunity for home decor stores to partner with florists and offer DIY flower arrangement kits as part of their product offerings.
