This line of wicking pajamas addresses an issue the majority of women deal with. According to a 2015 study, 80% of women will deal with night sweats at some point in their lives. This is why Lara Little invented her sleepwear range, Lusomé.
The condition exists mostly with menopausal women having hot flashes or chemotherapy patients, but is still pervasive enough that Little felt compelled to create her own loungewear brand. Lusomé wicking pajamas attempt to find a balance between functionality and style. At a functional level, the products "empower women to manage night sweat issues that have traditionally made them feel less desirable as a woman." Their simple yet flattering designs are intended for women of almost every size and shape, enhancing their femininity.
What's Driving This Trend
- Wicking Loungewear
- Opportunity for innovative sleep and loungewear brands to develop products that address night sweat issues faced by women.
- Functional Fashion
- Opportunity for fashion brands to create stylish yet functional clothing designs that empower women to manage night sweats.
- Inclusive Sizing
- Opportunity for brands to offer inclusive sizing options for women of all sizes and shapes in their loungewear collections.
Who This Affects Most
- Sleep and Loungewear
- Opportunity for sleep and loungewear brands to develop wicking pajamas that address night sweats in women.
- Fashion
- Opportunity for fashion brands to incorporate functionality into their designs for women dealing with night sweats.
- Apparel Retail
- Opportunity for apparel retailers to expand their product offerings to include inclusive sizing options in loungewear for women.
