Forget about the snow that is about to descend upon the Northern Hemisphere, and instead embrace thoughts and fantasies about sand with the WhyWho SS12 catalog, titled One Fine Day. Filled with pretty and playful beach shots, it focuses on footwear that will get girls through wintertime to don these duds come spring.
Inspired by the feelgood days of summer and the uprising youth of the ‘60s, the WhyWho SS12 lookbook showcases some sweet shoes. From uniquely crafted T-strap sandals to modified creepers and laced booties, the WhyWho SS12 collection offers some fantastic footwear for the new year.
Designed by Cate King and Sarah Busby, the WhyWho SS12 collection is playful yet comfy, practical yet youthful.
Why This Trend Is Growing
- Summer-themed Catalogs
- Businesses can take advantage of winter blues by releasing summer-themed catalogs to remind customers of warmer days ahead.
- Nostalgia Marketing
- Businesses can capitalize on nostalgia by emulating past trends and referencing popular trends from past decades to appeal to customers.
- Multi-functional Fashion
- There are opportunities for innovation in creating fashionable footwear that is practical for multiple seasons and situations, such as winter to spring transition.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can implement a nostalgia marketing strategy and hold summer-themed events in the winter to keep customers engaged and excited for new collections.
- Footwear Manufacturing
- Footwear manufacturers can explore multi-functional footwear designs to create versatile products that cater to various customer needs throughout different seasons.
- Marketing and Advertising
- Marketing and advertising agencies can specialize in creating nostalgia-focused campaigns for businesses and use this strategy to target younger demographics who are drawn to vintage themes.
