The Why People Follow Brands infographic provides telling insight into the power of social media when it comes to loving brands. Social media has more influence than some may think as they choose to follow their beloved brands.
According to the Why People Follow Brands infographic, 97% of people say that social media has influenced their desire to purchase or follow a certain brand. With only three percent left out of this telling number, this goes to show just how much power the world of sites such as Facebook and Twitter have when it comes to brand power.
Implications - Social media is a growing phenomenon in contemporary society and companies would be wise to leverage these sites to gain valuable publicity and followers. Incorporating social media into the actual products is another great way to harness the influence of this increasing sensation.