Western Hydrodynamic Research, also known as WHR is a community brand based in California, and its latest project involves the collaborative work of Crocs as the duo launches their own version of the Classic Clogs. The shoes are engineered to tackle different types of terrain, ensuring that it is able to stand up against the unpredictable weather conditions of the outdoors.
To celebrate the new shoe, the two will host workshops that will be running from February 5th to the 11th. The mobile workshop will be traveling around starting from Los Angeles and ending up in San Francisco with stops that are planned in between to give fans a chance to purchase their own clog and custom their limited edition shoe.
Image Credit: Crocs
What Makes This Trend Stand Out
- Terrain-ready Footwear
- Opportunity for companies to engineer shoes that can handle various types of outdoor terrain, and withstand unpredictable weather conditions.
- Collaborative Footwear Design
- Opportunity for brands to collaborate and design unique versions of classic footwear that cater to specific markets and audiences.
- Mobile Retail Workshops
- Opportunity for brands to reach customers outside traditional retail spaces by hosting mobile workshops and events.
Sectors Adopting This
- Footwear Manufacturing
- Manufacturers can focus on creating waterproof, durable footwear for customers who require durable terrain-ready shoes.
- Outdoor Recreation
- Opportunities for companies to cater to the needs of outdoor enthusiasts by manufacturing shoes and accessories that are terrain-ready and withstand unpredictable weather conditions.
- Retail Marketing
- Opportunity for brands to create unconventional retail experiences, like mobile pop-up shops, to allow customers to engage with and purchase products in new and unique ways.
