Luxury fashion house Burberry unveils a captivating design for the Spring/Summer 2019 season in the form of the 'WHY DID THEY KILL BAMBI?' shirt inspired by the iconic 1979 song by Sex Pistols, 'Who Killed Bambi?' Designer Ricardo Tisci draws historic references with the influence, noting that the tune was also co-written by designer Vivienne Westwood, who followed the journey by working with Tisci at Burberry.
The graphic print also functions as a statement, marking the concept that Burberry is embarking on its fur-free production on future collections. The top is a short-sleeve silhouette constructed from cotton twill and has a half zipper at the front held with leather hardware. The structure is boxy, with two images of the porcelain deer to round it all out.
What's Driving This Trend
- Printed Luxury Fashion
- Disruptive innovation opportunity: Explore new ways to incorporate graphic prints and bold designs into luxury fashion items.
- Song-inspired Apparel
- Disruptive innovation opportunity: Collaborate with musicians or bands to create apparel collections inspired by their songs and lyrics.
- Sustainable Fashion
- Disruptive innovation opportunity: Develop fur-free production methods and materials for high-end fashion brands.
Who This Affects Most
- Luxury Fashion
- Disruptive innovation opportunity: Integrate historical references and collaborations into luxury fashion collections.
- Apparel
- Disruptive innovation opportunity: Experiment with unique construction techniques and materials for apparel items.
- Sustainable Fashion
- Disruptive innovation opportunity: Implement sustainable practices and materials into the production of fashion items.
