Fresh Flirtatious Collections

Whitney Port Opens Up About the Whitney Eve Spring Collection

The Whitney Eve Spring 2014 collection has something in it for everyone. At least, according to the line's founder, Whitney Port.

You might remember Whitney Port from MTV's smash reality TV show 'The Hills,' where she worked alongside former Laguna Beach star Lauren Conrad at Teen Vogue. After The Hills ended, Port branched out on her own, starring in an NYC-based spin-off 'The City.'

Though Port hasn't been on television since the show ended, she wants you to know that the line is alive and well. She recently sat down with Refinery29, where she described some of her favorite pieces -- including a moto jacket she can't get enough of! It's refreshing to see a celebrity wearing their own pieces, but even more so when they're clearly so passionate about the work they're creating.

Celebrity Fashion Brands
Creating and promoting fashion brands by celebrities can be a lucrative trend in the industry.
Personal Branding
Personal brand endorsement and association can enhance the visibility and credibility of a fashion brand.
Reality TV Influencers
Reality TV influencers can leverage their fame to launch and promote their own fashion lines.

Who This Affects Most

Fashion
Fashion industry can benefit from partnering with celebrities and reality TV influencers to create and promote their collections.
Entertainment
The entertainment industry can explore opportunities for cross-promotion and collaboration with fashion brands.
Social Media
Social media platforms can serve as effective channels for celebrities and influencers to promote their fashion brands and engage with their audience.
SCORE
1.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 17%
Activity 15%
Freshness 8%