The Whitney Eve Fall 2014 collection highlights a range of effortlessly cool styles that are designed with the Californian hipster in mind. The label's founded Whitney Port is known for her roles on MTV hit series The Hills as well as her spin-off, The City that co-stared a young Olivia Palermo.
After working for Diane von Furstenberg and making her New York Fashion Week debut, Whitney has since toned down her aesthetic to fit a Californian consumer. Now that she's back home in her native California, Whitney creates easy and breathable pieces for the beach-loving fashionista.
The Whitney Eve Fall 2014 collection's most memorable pieces are its rompers, chic sweatsuits and caged tank dresses that are more formal in their aesthetic.
Why This Trend Is Growing
- Effortlessly Cool Styles
- Designing fashion collections with effortlessly cool styles that appeal to the Californian hipster market.
- Breathable Beach Fashion
- Creating easy and breathable pieces for the beach-loving fashionista.
- Chic Sweatsuits
- Introducing chic sweatsuits as a trendy and comfortable alternative to traditional leisurewear.
Industries Being Reshaped
- Fashion Retail
- Opportunities to create and market clothing collections specifically tailored for the Californian hipster demographic.
- Beachwear
- Developing fashionable and breathable beachwear options that cater to the needs of beach-loving fashionistas.
- Athleisure
- Incorporating chic sweatsuits into the athleisure industry, offering trendy and comfortable options for consumers.
