Streetwear giant Supreme works in collaboration with Nike once again and this time, the two launch a pair of Air Max Plus sneakers in a special White/Red colorway option. The signature footwear silhouette by the sportswear brand takes on a more muted look than usual.
It boasts subtle details as the toned down iteration rests on an all-white base foundation. The upper is made from a smooth synthetic material before being coated in the model's signature plastic overlays for a clean finish. These details were originally meant to represent the look of palm trees swaying around and have been reworked to read "Supreme" in a flowing font. Red details can be found in the form of the Swoosh at the midfoot.
Image Credit: Supreme
What's Driving This Trend
- Collaborative Sneaker Releases
- The recent release of a white/red Air Max Plus in collaboration with Supreme by Nike demonstrates the potential for more sneaker collabs.
- Minimalist Design
- The popularity of the subdued 'minimal classic' design in the recent release of the Nike x Supreme Air Max Plus calls for more minimalist footwear.
- Sneaker Customization
- The reworked details of the Nike x Supreme Air Max Plus suggest a growing trend in sneaker customization specifically tailored toward a collaborative project.
Who This Affects Most
- Streetwear and Sportswear
- The Supreme collaboration with Nike suggests that streetwear and sportswear brands can work together to create sneaker collections.
- Fashion
- The minimalist aesthetic of the Nike x Supreme Air Max Plus demonstrates an innovative approach to design minimalism in fashion.
- Customization and Personalization
- The reworked palm tree details on the Nike x Supreme Air Max Plus showcases a growing trend in customization and personalization in the sneaker industry.
