LEGO experimented with the sounds of its brick blocks to create a soothing white noise playlist using only toys of different shapes and sizes. The curated audio tracks come in at 30 minutes each and names like The Waterfall and It All Clicks provides a sense of what listeners can expect to hear.
Available on a variety of music steaming platforms, including major ones like Spotify and iTunes, LEGO White Noise provides the perfect backdrop for many different relaxing activities. People may find that they are more encouraged to unwind, fall asleep or assemble a LEGO creation of their own while listening to the sounds of toy bricks. The playlist was intentionally created to specifically support adults and accompany the LEGO Botanical Collection.
Key Themes Behind This Trend
- Curated White Noise Playlists
- The trend of using white noise playlists as a tool for relaxation and productivity is growing. Companies can capitalize on creating curated playlists using unique and recognizable sounds.
- Branded Audio Content
- More companies are exploring the use of sound design as a marketing tool. By leveraging unique sounds and creating branded audio content, businesses can engage with their audiences on a deeper sensory level.
- Playful Marketing Campaigns
- LEGO's white noise playlists demonstrate the power of playful marketing campaigns that can create new experiences with existing products, create brand affinity with consumers, and drive social media shares.
Where This Applies
- Music Streaming Industry
- Streaming services like Spotify and iTunes have an opportunity to expand their offerings to include more customized, white noise content and curated playlists that cater to a specific niche.
- Consumer Products Industry
- Consumer products companies can explore how to create value-added content that leverages the sensory experience of their products and offers additional levels of engagement and brand recognition.
- Marketing Industry
- Those in the marketing industry can look to LEGO's success with using unique sensory experiences and playfulness to create campaigns that resonate with audiences.
