Electrify America is helping retailers develop white-label EV charging networks through its Powered by Electrify America offering. The turnkey model allows businesses to own and operate branded charging networks while Electrify America provides technical expertise and operational support. Retailers can customize elements such as branding, pricing and loyalty programs, integrating charging more closely with their existing customer experience. The offering currently supports more than 100 stations and nearly 600 chargers, including deployments with Wawa and Costco.
The model transforms EV charging from a standalone amenity into a customizable retail tool. Businesses can use charging sessions to increase customer dwell time, generate additional revenue and strengthen loyalty while avoiding the complexity of independently developing charging infrastructure. For Electrify America, white-label partnerships extend the reach of its technology and expertise. The approach also gives retailers greater control over how EV charging contributes to their broader growth strategies.
Image Credit: Electrify America
What's Driving This Trend
- White-label Charging
- Retail-owned charging networks create space for differentiated customer experiences built around pricing, branding and loyalty integration.
- Retail Energy Amenities
- EV charging is shifting into a revenue-generating store feature that can lengthen visits and connect energy use with shopping behavior.
- Turnkey Infrastructure Platforms
- Managed technology models reduce operational barriers for retailers seeking branded mobility services without building complex infrastructure independently.
Who This Affects Most
- Electric Vehicles
- Charging partnerships expand the EV ecosystem by linking infrastructure access with familiar consumer destinations and branded retail environments.
- Retail
- Store operators gain new ways to merge mobility, loyalty and on-site spending through customized charging services.
- Energy Infrastructure
- White-label deployment models broaden market reach for charging providers by packaging technical expertise into scalable commercial partnerships.
