Amnesty International's 'When You Don't Exist' Campaign Gets Real

 - Jun 20, 2013
References: upworthy & whenyoudontexist.eu
The politically charged Amnesty International campaign 'When You Don't Exist' takes on the very risky role of trying to bring new understanding to the area of refugees. What has been highlighted from the video, as explained by Rossalyn Warren of UpWorthy, is that "they replaced black people with white people to make you see this differently."

The video portrays the life of refugees and when they are revealed, they have white skin and are dressed in modern clothes. The campaign is ultimately attempting to give a new perspective to the needs of refugees and people fleeing from political oppression all around the globe. It's a risky move by Amnesty International, but one that is ultimately a challenging and interesting new way of looking at these international struggles that affect us all.