Edgy Englishman Editorials

The West London Calls Client Fashion Story Embraces Androgyny

Top model Travis Smith fronts the "West London Calls" cover story of Client Style Guide USA. Travis is captured by photographer Ian Cole's lens while posing on the streets of a suburban West London neighbourhood.

The long-haired model reveals his signature androgynous look that is groomed by Sandra Bermingham. Wardrobe stylist Kevin Kim outfits the DNA Models face, dressing him in Autumn hues that range from fresh mint greens to deep forest hues.

Kim curates a designer-enriched wardrobe for Travis Smith, outfitting the model in pieces from Lou Dalton, James Long and Wood Wood among other edgy labels. The youthful "West London Calls" image series is a contemporary translation of a classic Londoner aesthetic that mixes classic silhouettes with a rugged street sensibility.

Androgynous Fashion
The increasing popularity of androgynous fashion styles opens up opportunities for gender-neutral fashion lines.
Streetwear
The rise of streetwear brands like Lou Dalton, James Long, and Wood Wood creates an opening for up-and-coming designers to make their mark in the fashion industry.
Suburban Fashion
The recent trend of suburban fashion offers opportunities for designers to create comfortable yet stylish clothing for people in suburban areas.

Who This Affects Most

Fashion
The fashion industry can benefit from the increasing demand for more gender-neutral, androgynous fashion styles.
Streetwear Clothing
The streetwear clothing industry can grow as more designers look to make a name for themselves with edgy labels.
Suburban Style
The suburban style market can be expanded to include more fashionable options for those looking for comfort and style.
SCORE
4.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 63%
Freshness 8%