The Wendy’s Homestyle French Toast Sticks are being launched into locations in Canada as part of a convenience-focused push to offer patrons a way to enjoy a premium breakfast while out of the house.
The French toast menu item features individual sticks of bread with a crispy exterior and custardy interior that are easy to eat without the need to sit down or even stop going with one's daily routine. The sticks come in four or six-piece orders on the regular menu, while a three-piece combo is being launched for kids.
The Wendy’s Homestyle French Toast Sticks will be available at all participating locations in Canada starting January 9, 2023 for patrons to enjoy with a side of syrup dip.
Key Themes Behind This Trend
- Convenience-focused Breakfast Items
- Restaurants can capitalize on the trend of convenient breakfast options by offering easy-to-eat items that can be consumed on-the-go.
- Portability in Quick Service Restaurants
- Creating portable foods that are easy to consume while multitasking is a major opportunity for QSR.
- Kid-friendly Breakfast Options
- Developing breakfast options specifically for children that are easy to eat and come in small portions can attract families and parents on-the-go.
Where This Applies
- Quick Service Restaurants (QSR)
- QSRs can implement innovative ideas for portable, convenient breakfast offerings to appeal to busy customers.
- Food and Beverage Industry
- The food and beverage industry can explore on-the-go breakfast options, such as handheld items and portable packaging, to cater to those who prioritize convenience.
- Family-friendly Dining
- Family-friendly dining establishments can increase their appeal by offering grab-and-go breakfast items that are easy to eat and come in smaller servings for children.
