The smartwatch market got a little bit more crowded with the 'Wena Wrist' from Sony. The name is an abbreviation for "Wear Electronics Naturally" and departs from other smartwatches by delivering a more traditional aesthetic and a focus on style.
Interestingly, the smartwatch packs a large chunk of its technological capabilities in its strap. In its small frame, the Wena Wrist stores a tiny electronic money card that allows you to pay by tapping your strap, much like a credit card. A LED light also appears each time your phone receives a notification.
Ironically, the Wena Wrist only works with iPhone devices running iOS. The Wena Wrist boasts a much longer battery life than most smartwatches, with the regular watch face running three years, and the phonograph model running for five years.
What's Driving This Trend
- Traditional Aesthetic Smartwatches
- Opportunity for smartwatches that prioritize style and offer a more traditional design.
- Integrated Payment Smartwatches
- Opportunity for smartwatches that can function as electronic payment devices.
- Extended Battery Life Smartwatches
- Opportunity for smartwatches with significantly longer battery life than the current standard.
Who This Affects Most
- Fashion and Accessories
- Opportunity for fashion brands and accessory companies to create stylish smartwatches.
- Fintech and Mobile Payment
- Opportunity for fintech companies to innovate in the smartwatch payment market.
- Electronics and Battery Technology
- Opportunity for electronics and battery companies to develop smartwatches with extended battery life.
