If you are trying to take care of yourself, this fitness app goes beyond just physical health to include a wellness coach who will help you create personalized goals. The Kumu app pairs you with a real life coach who can provide guidance and motivation, and will be invested in your growth, unlike a robot. Described as part nutrition pro, part fitness guru, part scientist and 100% your friend, a Kumu wellness coach is available to connect through photo message, text and video chat.
In addition to the moral support, these services include activity tracking. There is also a social network component, where members cheer each other on by sharing goals and giving virtual high fives.
What's Driving This Trend
- Personalized Wellness Coaching
- Opportunities for businesses to incorporate personalized coaching into health and wellness apps, using real-life coaches to provide guidance and motivation.
- Social Network Fitness Apps
- Opportunities for businesses to create social networks centered around fitness and wellness, allowing members to connect with each other, share goals and provide support.
- Integrated Health and Wellness Apps
- Opportunities for businesses to integrate both physical and mental health aspects in wellness coaching apps, providing guidance on nutrition, exercise, mindfulness, and more.
Who This Affects Most
- Health & Wellness Apps
- Opportunities for businesses to create integrated health and wellness apps, using real-life coaches and social networks to provide personalized guidance and motivation.
- Fitness Technology Industry
- Opportunities for businesses to create personalized wellness coaching and social network features in fitness technology, capitalizing on the growing market for health and wellness apps.
- Healthcare Industry
- Opportunities for healthcare providers to incorporate wellness coaching apps into their healthcare offerings, providing patients with personalized health guidance and support.
